YETI - INNOVATION
Yeti wanted a teaser and product video to unveil their V Series cooler. Since the cooler shares the same technology as the iconic Rambler mug, we wanted to somehow show the rambler deconstructing, and then building the cooler from scratch. What better way then a liquid metal explosion. From there, we travel around the cooler calling out some of the features that make this the most high end cooler on the market.
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Creative Director: Chapman Bullock
Project Lead: Lars SneldersAgency Director: Paulie Dery
Agency Producer: Taylor Jones -
Concept, Design, Storyboard, Animation, Creative Direction
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